We all know that writing your blurb will drive you balmy...
It is worse than trying to write a resume, or wedding vows, or a tinder profile.
YOU HAVE NO OBJECTIVITY
(you know, the ability to look at your capabilities, your love, or your personal attributes through the eyes of another).
What would they want to know?
Would the interviewer be interested in the fact you are a really good mother?
Or would that count against you?
Or should you even mention it?
If your vows are all about what you will do for him, is that setting you up for a lopsided life?
If you are a witty vixen, in your dating profile, how the fuck will you keep it up all night?
When it comes to describing your book...
Your beloved, long gestating, heart-pouring, expectation-laden...book...
All impartiality goes right out the window...
What is an author to do?
My trick is to approach writing a description like writing a sales page...
With a formula...
It's simple -
SELL DON'T TELL
Don't write a description that TELLS what the book is about....
SELL them what they will get
After all - that is all they really care about..
Here are a few examples of blurbs/descriptions I did 'tear-downs' for some gorgeous authors and creators...
(And oh boy - it is sooo easy to do for other people... for my own! ahhhhhh!)
These are for both books and courses... but the principles are the same:
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In each of these - notice how the AFTER focused on the emotion, how they would feel, what they would get by taking the next step...
Remember - its about what will they GET,
NOT what is it about...
DON'T TELL... SELL!