Sorry Sunshine – Nobody Gives a Hoot About Your Book

So...

I'm landing a nasty nugget of knowledge in your inbox today ...

This one's gonna hurt...

Ready?

Nobody, I mean nobody, cares about the contents of your book.

Eeeesh...

(I told you it would hurt).

Because, like the conscientious authors that we are, we pour our hearts, souls and brains onto the page. We slave over the construct of a sentence. There are long nights. Stolen weekends. We sacrifice family time, sleep and social life.

So, yeah, they frickin' better care...

But they don't and they won't.

You see a book is an impulse buy. 
A spur of a bored moment whimsy
It's a $3.99 roll of the dice, and nobody's expecting enlightenment.

Now...

Don't get me wrong, books can be, should be, are powerful vehicles of change. They can and have started revolutions.

And...

Yours may be the next big thing.

But...

That is not what your beloved, $3.99-toting reader has in mind. 
They want a fast-food experience: momentary satisfaction, wrapped in guilt and grease.
They want an instant coffee experience: the immediate buzz of purchaser high - the illusion off accomplishment - to kick off their day.

The stone cold truth is that many will never even crack the virtual spine of your masterpiece.

They clicked that enticing orange 'BUY NOW' button because the cover grabbed their eyeballs, and the title promised to solve their problems.

So...

That's why I say you need to drop a bundle on your cover. And get crafty with your title.
Because at the end of the day, for many of your dear readers, THAT is as far as they get.

And...

For the others (the ones who can get beyond a 140 character limit and actually make the effort to READ a book), without those two things firmly in place (clickable cover & tantalising title) - they won't ever find your damn book, let alone read it.

But...

That's not to say you should churn out crap (although there are some who make a living this way). the contents does matter....just not nearly as much to your reader as to you....

You've got to PLAY the game to WIN the game. And you have to KNOW the game to PLAY it.